What is the Ancient + Brave True Skin Alchemy Inner Circle study?Updated 23 days ago
What is the Ancient + Brave True Skin Alchemy Inner Circle study?
As part of our Evidence Ecosystem, we follow a three-step research process: clinical trials, consumer studies and Inner Circle citizen science studies. The True Skin Alchemy study sits in the third category and is a product-blind at-home citizen science study that saw customers test and provide feedback on True Skin Alchemy, helping us to understand how a product is experienced in everyday lives.
How was the True Skin Alchemy study conducted?
The True Skin Alchemy Inner Circle study is one of our citizen science research initiatives, which relies on feedback from self-perception surveys. This particular study was a product-blind at-home user study, not a double blind placebo-controlled clinical trial. 55 women aged 34–55 were selected to participate. They received True Skin Alchemy, about which participants had no prior knowledge. Self-perception surveys were then sent at weeks 0, 2, 4, 6 and 8, encouraging participants to share their experiences with the product.
What is the difference between a user study and a clinical trial?
A user study is based on self-perception from participants. The product is typically blinded so that participants are unaware of its specific purpose. The study involves surveys in which participants share what they have noticed, how they feel and their day-to-day experience.
Clinical trials are more scientifically robust. At Ancient + Brave, we conduct these in partnership with third-party researchers and universities. They typically include a placebo group for comparison; the product is blinded so that individuals do not know what they are taking, and we measure objective outcomes such as blood biomarkers.
Together, these different approaches form the layers of our Evidence Ecosystem.
Can I expect the same results by taking True Skin Alchemy?
True Skin Alchemy has been carefully crafted to support all skin types. While individual results may vary, it is encouraging to see so many of our study group reporting positive changes to their skin. With consistent use, you may notice improvements in hydration, smoothness and overall improved skin health, supporting your skin from the inside out.
*Vitamin C contributes to normal collagen formation for the normal function of skin and contributes to the protection of cells from oxidative stress (EFSA authorised health claim)
*Biotin contributes to the maintenance of normal skin and the maintenance of normal hair (EFSA authorised health claim)